不知道啥破烂
作者：water 地方： 北京 发布时间：2010-04-21 16:42:56 已经有124人阅读过
Chinese Abstract
Sina is a key Internet Media Service Provider dedicated to China and all Chinese people around the world. Its serves its product line covered by the following main business units and divisions (sina.com for Internet news and content service, mobile value-added service from Sina Mobile, interactive community focused by Sina Community with Web 2.0 solutions) hence to provide their user and subscribers the mentioned network services.
During the past decade, the industry of Chinese media experienced a so-called bombing growth stage. Entering into the new 21st century, massive volume of information came along with the fresh media providers. The market demands have changed from inadequacy of supplies to overloaded development. The whole marketplace entered into the phase of overstock. Sina, caught this great opportunity with its solution of “fast, comprehensive, accurate and objective” in offering integrated Internet news content platform to achieve its high recognized rank in the industry by amusing its users in the last 10 years.
Along with the tendency of the popularity of mobile Internet and lower aged user rates from traditional web, user generated content plays a very important role in bringing the spreading of informative media into a new era. Blog and podcast and conventional media are challenged by the social network. With the establishment foundation of the classical media platform, and facing the bright prospects of contest, the further steps to the direction of development are the key issues to be discussed from internal and external for its long-lasting business strategies.
This article introduced the background of the creation, outcome of Sina's twitted liked mini-blogging, Weibo, and the importance of its value and consequence for the future development stage of Sina's new media platform, and also briefed the main characteristic and operational modes of Weibo. It covered the analyzation of the effects of the operation result as well, hence to prove in practical of the theory of the six degree separation and the significance to a socialized media industry.
Keywords: Media, Sina, Weibo (Micro-blogging), Six Degree Separation, Nodes, Syndication, SNS
Sina is a key Internet Media Service Provider dedicated to China and all Chinese people around the world. Its serves its product line covered by the following main business units and divisions (sina.com for Internet news and content service, mobile value-added service from Sina Mobile, interactive community focused by Sina Community with Web 2.0 solutions) hence to provide their user and subscribers the mentioned network services.
During the past decade, the industry of Chinese media experienced a so-called bombing growth stage. Entering into the new 21st century, massive volume of information came along with the fresh media providers. The market demands have changed from inadequacy of supplies to overloaded development. The whole marketplace entered into the phase of overstock. Sina, caught this great opportunity with its solution of “fast, comprehensive, accurate and objective” in offering integrated Internet news content platform to achieve its high recognized rank in the industry by amusing its users in the last 10 years.
Along with the tendency of the popularity of mobile Internet and lower aged user rates from traditional web, user generated content plays a very important role in bringing the spreading of informative media into a new era. Blog and podcast and conventional media are challenged by the social network. With the establishment foundation of the classical media platform, and facing the bright prospects of contest, the further steps to the direction of development are the key issues to be discussed from internal and external for its long-lasting business strategies.
This article introduced the background of the creation, outcome of Sina's twitted liked mini-blogging, Weibo, and the importance of its value and consequence for the future development stage of Sina's new media platform, and also briefed the main characteristic and operational modes of Weibo. It covered the analyzation of the effects of the operation result as well, hence to prove in practical of the theory of the six degree separation and the significance to a socialized media industry.
Keywords: Media, Sina, Weibo (Micro-blogging), Six Degree Separation, Nodes, Syndication, SNS
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