胡言乱语
作者：water 地方： 北京 发布时间：2010-04-11 12:27:42 已经有136人阅读过
A Brief Analysis to the Application of the Colour in Poster Design
Abstract
Colour forms its important part to our lives. It is one of the essential excitements to the vision of mankind. In modern poster design, color also plays its vital portion that brings sight impaction and artistic influence. Color closely relates to the psychology and physiology to the human being as well. The first impression a poster generates comes from its color appearance that attracts people’s feelings and brings their attentions. When we want to present out creative idea in accordance with its key theme of the poster, we need to have a clear view to the charms the colour-space involves upon the designing.
First of all, we will have a solid understanding to the expression in emotions of different colours, in terms of various in people’s life experience, age, cultural background, customer behaviours and physiology changes, so that we can deal with tone, contrast, purity, mixtures of colour and its shade, brightness, shadow, hue smoothly. A well picked colour range highlight posters’ characteristic and functionality; whilst a suitable combination of colours will project focused, collective, immaculate and intensive image. Hence to add-on the effects to the theme information and produce more spreading results.
Recent poster design cannot survive from representation to the colour. Only when reflection to peoples’ thoughts and mindset is greatly taken care of, the usage to the color lies in its effect and efficient way and the visual language delivers correct information, a successful, outstanding poster is then to be created.
Keywords: Colour, Poster Design, Colour Application
Abstract
Colour forms its important part to our lives. It is one of the essential excitements to the vision of mankind. In modern poster design, color also plays its vital portion that brings sight impaction and artistic influence. Color closely relates to the psychology and physiology to the human being as well. The first impression a poster generates comes from its color appearance that attracts people’s feelings and brings their attentions. When we want to present out creative idea in accordance with its key theme of the poster, we need to have a clear view to the charms the colour-space involves upon the designing.
First of all, we will have a solid understanding to the expression in emotions of different colours, in terms of various in people’s life experience, age, cultural background, customer behaviours and physiology changes, so that we can deal with tone, contrast, purity, mixtures of colour and its shade, brightness, shadow, hue smoothly. A well picked colour range highlight posters’ characteristic and functionality; whilst a suitable combination of colours will project focused, collective, immaculate and intensive image. Hence to add-on the effects to the theme information and produce more spreading results.
Recent poster design cannot survive from representation to the colour. Only when reflection to peoples’ thoughts and mindset is greatly taken care of, the usage to the color lies in its effect and efficient way and the visual language delivers correct information, a successful, outstanding poster is then to be created.
Keywords: Colour, Poster Design, Colour Application
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